{"store":{"baseInfo":{"podcastTitle":"On & Off","slug":"beverageinformationgroup","podcastDescription":"Looking for a niche podcast in the beverage alcohol industry? The Beverage Information Group Insider podcast looks at the U.S. and global alcohol industries, with a focus on retail trends and best practices. We speak with business leaders in retail, branding and marketing to keep a pulse on the state of the alcohol industry. Download or subscribe to our podcast to remain current in the business of booze.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15821210/Untitled-1_yegad3.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15821210/Untitled-1_yegad3_1200x628.jpg?s=f221b1a56d03b7b459e92430db4e99ff&e=jpg","podcastUrl":"https://beverageinformationgroup.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/beverageinformationgroup/feed.xml","theme":"focuspod","podcastDeepLink":"https://www.podbean.com/pw/pbblog-3tfut-f1699a?from=usersite","removePodbeanBranding":"yes","brandingLogo":"http://imglogo.podbean.com/companyLogo/15828882/brandacceleration-final_68q3s.jpg","timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":83,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":false,"showLike":false,"author":"Beverage Information Group","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-3tfut-f1699a-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/beverage-information-group/id1466279887","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-3tfut-f1699a?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/4kGjAFQDC3veaWOf0VcGuc","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/42fa5f45-90c2-4531-a835-689e90a71952","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/108140361","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3443497","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/on-off-951339","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#4B6BFF"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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About the Hosts

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Melissa Dowling

Melissa Dowling is the editor of Cheers, the beverage business magazine for full-service restaurants and bars, which also includes the Cheers@Home digital consumer magazine and the Cheers Beverage Summit professional event. Founded in 1990, Cheers reaches more than 130,000 on-premise beverage professionals nationwide with each edition. Prior to joining Cheers in 2012, Melissa was the editor for business-to-business magazines targeting executives in the direct marketing, ecommerce and retail industries.

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Kyle Swartz

Kyle Swartz is editor of Beverage Dynamics, the nation’s only trade magazine dedicated to the off-premise alcohol industry. Prior to this position, he covered politics on the editorial board of a daily newspaper in Connecticut. His joke (which is also the truth) is that the politicians drove him to alcohol. Kyle resides in south-central Connecticut with his wife and 1-year-old daughter. His drinks of choice are craft beer and bourbon.

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We’re joined by Dan Kleinman, Chief Brand Officer at Deutsch Family Wine & Spirits, to discuss one of the biggest trends in 2025: zebra striping, or swapping back and forth between alcoholic and nonalcoholic beverages while drinking. What generations are leading this behavior? What does it say about the future of nonalc vs. alc drinking?

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